Austin J. Franklin is the CEO and Co-founder of Good-Natured Life. The company was established in 2015 when he was 20 years old and a junior at Hampden-Sydney College. The mission of the company is to spread kindness, friendliness, and patience (KFP) and to uplift minds across the world. He is also the creator of the Good-Natured DifferenceMaker Program, which is a distinguished summer program designed for ambitious high school and college students.
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Mr. Franklin completed Harvard Business School's prestigious pre-MBA program. Also, he received a Master of Business Administration (MBA) from Rollins College's Crummer Graduate School of Business. Mr. Franklin is a certified speaker, consultant, and trainer. Additionally, he is the author of a book entitled, Wake, Rise, and Smile, a workbook entitled, A Literary Guide to Wake, Rise, and Smile, and a new business book entitled, The DifferenceMaker Leader.

Austin Franklin has had the opportunity to educate and inspire thousands of people throughout the U.S.A., the island of Curaçao, and Africa. Mr. Franklin has been a guest on numerous radio and television shows. Also, his interview with NPR's StoryCorps podcast is archived at the Library of Congress in Washington, D.C.